Businesses today need effective strategies in place for managing their IP portfolios and ensuring that the IP they and their employees create is both protected and, where appropriate, marketable.
In order to compete in a market where corporate identity is so intrinsically linked with brand, your brand whether it incorporates a design, trademark or copyright must be effectively developed and managed in order to provide good return on investment, and be as fully assignable as physical property during corporate transactions.
Businesses today need effective strategies in place for managing their IP portfolios and ensuring that the IP they and their employees create is both protected and, where appropriate, marketable. The successful commercialisation of know-how and technology through sale and licensing is achieved through accurate portfolio valuation and careful and thorough negotiation of agreements by specialist lawyers.
And when disputes do occur, companies need legal advisers who can act sensitively to balance costs, publicity and other commercial considerations in choosing the most appropriate dispute resolution process and maximising results.
Platinum Partnershipâ€™sÂ intellectual property team works closely with clients to develop, protect, promote and enforce their intellectual property rights.
We have established a reputation for developing innovative solutions to deal cost-effectively with the challenges facing clients that arise from an ever-changing commercial market.
In common with our clients, our lawyers recognise the need to be innovative, easy to use, customer focused, highly responsive to market conditions and competitively priced.Â We work closely with clients to understand their business so that we can ensure they maximise the value of their intellectual property rights. The specialist skills and know-how of our lawyers, coupled with cutting-edge technology, means that we make a real difference to our clients and their success.